It’s #EarthDay2021, so here at Signpost Productions we thought we’d highlight our commitment to sustainable programme making.

As part of ITV, we’re working to create programmes with the biggest impact for viewers, but with the smallest impact on the planet. ITV is the first broadcaster to commit to 100% of the programmes it produces and commissions being albert certified by the end of 2021.

Working with BAFTA, albert certification rewards productions that implement sustainable production techniques by reducing carbon emissions. If successful, an albert sustainable production logo can be displayed at the end of a programme.

Our team has undertaken climate crisis training and our current slate of productions are all going through the albert certification process.

You can read more about how ITV is focusing on climate action on the ITV plc website -

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