A promotional film produced by ITV SignPost for Purple Tuesday has been featured on the world-famous advertising billboard at Piccadilly Circus.

Purple Tuesday is a campaign co-ordinated by Purple, a disability organisation, that encourages businesses to improve the customer experience for disabled people. 

The film was created by ITV SignPost from their production house in Gateshead and was advertised on the iconic Piccadilly Lights to promote the campaign. 

The team also produced the very first television advert for Purple Tuesday which aired on ITV3 and the ITV Hub last month.

Kenny Toal, director of ITV SignPost said: "It's been a real honour to work with Purple Tuesday on this promotional campaign. As a production house that prides itself on diversity, we were thrilled to be part of this initiative."

For more information on Purple Tuesday visit purpletuesday.org.uk

Image: Purple Tuesday



Piccadilly Lights.jpg
Lady Signing from an Autoscript

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